Last updated: 22 July 2026
Afmah Surgicals (“we”, “us” or “our”) is committed to protecting the privacy of everyone who visits our website or contacts us. This policy explains what information we collect, how we use it, and the choices you have. It applies to afmahsurgicals.com and to enquiries made through the site.
1. Information we collect
We only collect information that helps us respond to your enquiries and improve our service. This includes:
Information you provide
- Contact & enquiry details — your name, email address, company or organisation, country, and the contents of any message or quote request you send us through our contact form or by email, phone or WhatsApp.
- Business information — details about the instruments, quantities or custom requirements you ask us about.
Information collected automatically
- Usage data — such as your IP address, browser type, device information, pages visited and the time spent on them.
- Cookies — small files used to keep the site working properly and to understand how it is used (see the Cookies section below).
2. How we use your information
We use the information we collect to:
- Respond to your enquiries, quote requests and custom orders;
- Provide information about our products and services that you request;
- Communicate with you about your order or enquiry;
- Operate, maintain and improve our website;
- Comply with legal, regulatory and quality-management obligations, including those relating to ISO 13485:2016 and applicable medical-device regulations.
We do not sell your personal information, and we do not use it for automated decision-making.
3. Sharing & disclosure
We treat your information as confidential and share it only where necessary:
- Service providers — trusted partners who help us operate our website, send email, or fulfil orders, and who are bound to protect your data;
- Legal requirements — where we are required to do so by law, regulation or a valid legal request;
- Business transfers — in connection with a merger, acquisition or reorganisation, subject to this policy.
4. Cookies & tracking
Our website uses cookies and similar technologies to function correctly and to help us understand how visitors use the site. You can control or disable cookies through your browser settings; note that some parts of the site may not work as intended if cookies are turned off.
5. Advertising & analytics
We use third-party advertising and analytics services to market our products and understand how our website is used. Where enabled, these include:
- Google Ads & conversion tracking — to measure the effectiveness of our advertising and understand which campaigns lead to enquiries.
- Remarketing / retargeting — Google and other third parties may use cookies to show you our ads on other websites based on your previous visits to our site.
- Google Analytics — to collect aggregated statistics about site usage, including through its advertising features (such as demographics and interest reporting) where enabled.
These providers, including Google, use cookies and similar technologies to serve ads based on your prior visits to our website and other sites across the internet. Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to our site and/or other sites on the internet.
You can control or opt out of personalised advertising at any time:
- Manage your Google ad settings at adssettings.google.com;
- Opt out of third-party interest-based advertising at optout.aboutads.info and youronlinechoices.eu;
- Opt out of Google Analytics using the Google Analytics Opt-out Browser Add-on.
For more information on how Google uses data when you use our site, see How Google uses information from sites or apps that use its services. Where required, we obtain your consent through our cookie banner before non-essential advertising and analytics cookies are set.
6. Data security
We apply appropriate technical and organisational measures to protect your information against loss, misuse and unauthorised access. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.
7. Data retention
We keep your information only for as long as needed to fulfil the purposes described in this policy, to maintain our business records, and to meet our legal and regulatory obligations. When it is no longer required, we securely delete or anonymise it.
8. Your rights
Depending on where you live, you may have the right to:
- Access the personal information we hold about you;
- Request correction of inaccurate or incomplete information;
- Request deletion of your information;
- Object to or restrict certain processing;
- Withdraw consent where processing is based on consent.
To exercise any of these rights, please contact us using the details below. We will respond within a reasonable period and in line with applicable law.
9. Children's privacy
Our website and services are intended for healthcare professionals, distributors and institutions. They are not directed at children, and we do not knowingly collect personal information from anyone under the age of 16.
10. Changes to this policy
We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. The revised version will be posted on this page with an updated “Last updated” date. We encourage you to review it periodically.
11. Contact us
If you have any questions about this Privacy Policy or how we handle your information, please get in touch:
Afmah Surgicals
1st Floor, 94-D Commercial, EME DHA, Lahore, Pakistan
Email: info@afmahsurgicals.com
Phone: +92-42-35971411